Our Process

The process to produce a video is more complex than it might first appear.  Our job at SMC is to simplify that process for our clients. Video production can be involved, though understanding it will go a long way towards a successful production.  

Collaboration and cooperation are our guiding principles.  

  • Discovery – We listen and learn about your company and your ideas, goals and objectives. We share in your vision, and in turn you get to know us. Your time commitment: 1 hour in-person or phone meeting.

  • Concept Development – The first step in the creation phase where we brainstorm the core communication idea behind the video. Your time commitment: 30 minutes in person or phone review meeting.

  • Pre-Production - Planning meticulously and coordinating the production. Your time commitment: 1 hour in person or phone meeting to plan the shoot.

  • Production - Shooting or animating the video itself. Your time commitment: As required for on-camera interviews etc.  Usually no more than 1 hour.

  • Post-Production – Often, under-appreciated, but for us in the business this is a major component.  Editors always claim great movies are made in the cutting room. Your time commitment: 30 minutes via email or phone to review edits.

  • Delivery - Making any changes and getting your video ready to show the world. Your time commitment: Wrap party?

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All rights reserved.  Images, logos, brands and content are under copyright of the respective owners and cannot be reproduced or used without the express permission of the owner(s).  Brand names and logos are displayed incidentally under fair use as allowed by Canadian copyright law.

    VIDEO PRODUCTION,  CORPORATE VIDEO,  VIDEO COMPANY,  VIDEOGRAPHER, VIDEO EDITING,  SOCIAL MEDIA VIDEOS,  VIDEO,  PHOTOGRAPHY,  PRODUCT PHOTOGRAPHY,  COMMERCIAL PHOTOGRAPHER,  LOCATION PHOTOGRAPHY,  KITCHENER,  WATERLOO,  CAMBRIDGE,  GUELPH,  ONTARIO,  CANADA